Advertising, marketing, promotion campaigns
Related to advertising law and marketing law, our attorneys provide counseling for every type of legal issue imaginable. Our work includes assisting with advertising claim substantiation, drafting and negotiating agreements, helping clear and launch branded e-commerce, handling issues relating to marketing, advertising, sales and call centers, telemarketing, direct mail distribution, permission-based electronic mail marketing, and promotional marketing services.
Also, we are available for regulated industries with premium legal services. Our attorneys are well-versed on a variety of complex legal issues that arise in these areas, including regulatory laws and regulations, the GDPR, copyright, trademark and business secrets.
Online advertising
European Union
Our law firm provides legal support in the EU for all kinds of online product launches and marketing campaigns. We have experience with international and local marketplaces, social media.
Promotions Review & Regulatory Requirements
Compliance with laws and regulatory requirements
In-house training on promotional strategies
Advertising Review & Claims Substantiation
Compliance with applicable laws, self-regulating organizations and best practices
Product and service claims substantiation
Training for in-house legal, marketing and product development teams
Gift Cards & Loyalty Programs
Conditions, expiration, termination
Related taxation issues
Agency & Media Agreements
Advertising, promotions, public relations, event marketing agency agreements for projects
Media agency and technology agreements, including media buying, planning and placement; advertising services; targeted advertising; and cloud-based platforms
Agreements in connection with marketing and e-commerce
Sponsorship & Celebrity
Advertiser-developed entertainment programs
Sponsorships with sports, music, television and film opportunities
Celebrity endorsement agreements
Advertising Law Disputes
Unfair competition litigation involving allegations of misleading and deceptive advertising
Amazon complaints
Consumer class actions
Representation before self-regulatory bodies
Disputes involving copyright and trademark issues in advertising
Advertising Law – Frequently Asked Questions – FAQ
Displaying the name, logo, product, or service of the sponsor of a public event is not considered disguised advertising provided that the media service provider has no business interest in such appearance and the manner of appearance does not give undue prominence to the sponsor.
On the basis of the Gambling Act, no authorization is necessary to advertise games of chance. However, if a promotional contest is linked to the purchase of goods or services, the state tax authority – as supervising authority – must be notified at least ten days in advance.
Notification is not needed for promotions not involving any purchase (e.g. only the filling out of a questionnaire). The participation must be free, because if the customer has to pay anything other than the value of the goods purchased to enter the contest of chance, it will qualify as gambling, and as such, must be authorized by the tax authority.
Yes, it must be authorized by the tax authority.